American Grocery - Greenville, SC

Coming to Greenville, SC? Hungry? Go see David, Joe, Susan and Darlene at American Grocery. Their menu is a little different from the rest (and better).... it is seasonal. What they prepare is directly related to what is available in the local seasonal market. Just about everything, from the produce to the meat and eggs is purchased locally from Mom and Pop farmers.

This is a shoot I did with American Grocery and some of their vendors a few months back for G: The Magazine of Greenville. I borrowed a pig from Bill at Welch and Son Farm, bought some chickens at the Upper South Carolina State Fair, and made everyone get up at 4:30 AM. We were going to shoot in a parking lot next to their restaurant with an awesome brick wall, but some party girl got trashed the night before and didn't remove her car from the reserved parking spaces... however it was a blessing in disguise; we ended up shooting in the grass with a plain grey background which I swapped out for that cool brick wall... and the grass looks much better than the parking lot would have...the only downside was the extra few hours of photoshop.