Meet George Hincapie...

Meet George Hincapie... George has raced in the Tour de France 15 times! He is one of only 2 riders to have raced on 8 winning teams. George currently races on Team BMC and rocks his own line of clothing, Hincapie Sportswear. George is a total badass, and a completely nice guy.

I have had the good fortune to shoot for the good folks at Bicycling Magazine a few times now. When their photo editor, Stacey Emenecker, first called, I hadn't done any real riding in at least 10 years. I found my bike, immediately scraped off the rust, and dropped it off at the shop for a tuneup. They had to replace all the wires, but before you know it my $400 bike was ready to shred (my chicken-legs would be another issue all-together). The first story I shot was just a one page expose of Asheville... they printed only a few pictures, but man had I gone all out! Since then Bicycling has assigned me to shoot various rides and trails in the area, of which I rode and photographed happily. But the kicker came late last year when they asked me to shoot portraits of George Hincapie...

Of one of the upsides to this down economy is the fact that magazines are less willing to fly folks places, and more will willing to look for local photography talent. I'd bet that 5 years ago Bicycling probably would have flown someone in or driven someone up from Atlanta for this shoot, instead of even considering a local shooter.... Thankfully, they asked me, and I was thrilled.

What started out as a mostly fashion shoot morphed into something very conceptually cool: Street George and Racing George... Street George is a bit more relaxed... he rides a top-of-the-line commuter bike and wears casual clothes... he smiles a lot... he is on your level and approachable (notice height of camera - at mid level). Racing George is tougher... he is competitive and fierce... he rides a top-of-the-line racing bike and wears sleek racing clothes... he gazes intently and stands above you, heroic (notice height of the camera - low as can be). Side by side, they are quite the dichotomy... notice even the cross of their arms...

The coolest thing of all: Bicycling printed both as covers!!! Yup, two versions of the same magazine... same on the inside, but different on the outside. So not only did I get my first national cover, but I got it doubled! I was quite thrilled and honored. I can't wait for another Bicycling shoot.

Getting ready to launch a new website.... so if you are in need of a documentary, editorial, commercial, or portrait photographer in or around Asheville, North Carolina or Greenville, South Carolina, visit me!

Our State Magazine - Cherokee NC Cover

Greetings to all! Yes, I know that it has once again been forever and ever since I've posted on this thing called the blog... sometimes I just want to take pictures and forget everything else... I'll try to get better at that.

This is October's issue of Our State Magazine. My first cover for them. Mike Crowe Jr is the Cherokee on the front... an awesome guy, Mike portrays legendary Cherokee warrior Junaluska at Unto These Hills, a spectacular nightly historical performance in Cherokee that I can't recommend highly enough. They allowed me total behind-the-scenes access to the show and I was blown away by the amount of production that goes into it... it was incredible.

Shooting this story for Our State was a somewhat humbling and awakening experience... I'll write more about it, and include some awesome outtakes, in the coming days. In the mean time, I'd say go and see Unto These Hills, but the show ended last month... set aside a few days for 2011 to visit Cherokee, it's worth it.

Meet Kym Petrie...

59mm :: 1/125 @f/2.8, ISO 50

Meet Kym Petrie...

Kym is the Executive Vice President of the Downtown Greenville Development Initiative, ThriveDowntown.com. Their basic goal is to lure businesses into the downtown area... They've got a neat website, check it out.

One of the frustrating things about shooting for regional magazines is the lack of budget. If I need an assistant I've got to call in a favor or borrow a summer intern, so I am almost always by myself. Usually that works out fine... I shlep all my own gear, stand in for my own setups, brainstorm everything myself... it can be very satisfying... though to be sure, sometimes very frustrating. An example is the video below... you'll see me running around like a crazy-man, moving lights here and there during the shoot, when I could have just said "please" and "thankyou" to some poor unpaid intern. But all is good... I love it. I only have to buy lunch for myself.

BUT, one of the most wonderful things about shooting for regional magazines is the fantastic folks who hire you... you get to know them as friends, rather then just as voices on the other end of the phone or computer... you share a beer, a dinner, a birthday party... you hike in the woods, paddle on the rivers, play with their dogs... I'll take that over an assistant any day of the week.

Kym needed to be shot downtown, as that's her gig. It was another cold winter day, breezy but no rain or snow. I'd picked out a nice spot in front of the newspaper next to a hotdog stand... I thought that would work well to show "downtown", but the hotdog man got bored and left before our scheduled shoot time. My backup plan was the clock, so backup it was.

I underexposed the background by about a stop and used an umbrella with a Speedlite as my key: ETTL +1 stop to compensate for the white coat (your camera's meter will see that coat and try to underexpose it, seeking middle-grey). For some minor edge definition I set up two Speedlites as kickers, low power. Mother Nature handled the wind-machine and styled her hair with flare. I sat in the street and got low with the camera to emphasize Kym's "power" and to deemphasize the street. I took my shots between passing cars and pedestrians and dodged a few cars myself. If I hadn't been using my tripod as a sand-bag, and if I'd had enough ND to slow the shutter without losing my shallow depth of field, I may have gone for blurry pedestrians and cars instead of empty streets. I could have composited a scene in PS, but I wanted everything in-camera. The shoot lasted about 4 minutes (I had another shoot scheduled for a short time later), and Kym was a natural... never take for granted the fortune of having someone who knows what they are doing.

Patrick Cavan Brown :: Editorial and Commercial Photographer :: Asheville, NC Greenville, SC

The Art Of Fashion...

Who would a' thunk it... Me shooting fashion? Well it happened... and it was a whole lot of fun and didn't turn out half bad.

The shoot was for G Magazine... The editor, Jack Bacot, came to me with the idea of combining fashion and art... in the sense that we'd actually stage the shoot in an art museum. The initial plan was to use the galleries of Bob Jones University... they claim their museum to be "recognized as the finest collection of religious art in America." It is in fact amazing. When asked, they said no... for obvious reasons.

The Greenville County Museum of Art, on the other hand, was willing to assist and absolutely amazing to work with. Mary McCarthy, the media relations director, and her fellow employees were more than helpful. There were some really neat works of art which provided fantastic accompaniment and contrast.

I had some awesome folks backing me up... Mary Ann Sudnick and Taryn Scher styled the whole thing... They were crucial in the selection and pairing of the clothing to the art pieces. Karen West came in from Charlotte for the hair and makeup. These images are as much theirs as they are mine.

Matt Tierney, Paul Mehaffey, Sally Morris, and Jay Vaughn were also more than crucial to the entire project... a big thanks to everyone. You can see the rest of the images and the story here at G's Website.

See more HERE!

Meet Chef Keith Snow...

Meet Chef Keith Snow... An internet video pioneer in the realm of farm-to-table seasonal cooking, Chef Snow lives out in the hills not too far from me. He's got a small farm, a couple of horses, a raised-bed garden on the side of his house, and a kitchen filled with his children's laughter, good food, and a bunch of Arri hot lights (I used my speedlights).

Chef Snow started with a website HarvestEating.com, and after a few years of being a slave to HTML, he's now gets to live inside Tivos... PBS picked him up for a series starting this fall.

I shot this for the fine folks of WNC Magazine out of Asheville... I'm always grateful when they throw work my way!

It's official... I've been here a year... yee haa!

Meet Edwin McCain - Musician

Meet Edwin McCain.... one of Greenville's local music celebrities. He's got a pretty cool recording studio near downtown where we shot these pics one rainy winter morning for G Magazine. I was shopping for cough drops the night before at CVS and heard his song I'll Be on the radio... A humorous fellow... hates his picture taken... not a huge fan of Sarah Palin... has got a cute kid that likes to dance on stage and eat cheetos... was nice enough to sign a copy of the magazine cover for me...

WNC Cover - Everyone Loves Cookies

Since moving out here to SC / NC, I've had some pretty decent luck picking up work from regional publications. Two of the best are G: The Magazine of Greenville, and WNC Magazine. I guarantee you've never seen local pubs of this high quality... the skill and creativity of the editors and design crew, the talent of the writers, the eyes of the photographers, even the paper they print it on... all top notch. I'm fortunate enough to have the cover of the November / December WNC Magazine of Asheville, North Carolina, featuring some cookies prepared by Melinda of Old Europe Bistro. I'm not sure how I got selected for a food shoot... props to Tony Caputo of Austin for a bunch of Michael Angelo's shoots back in the day.